Family remains one of the most powerful stabilizing forces in a world marked by growing uncertainty. The 2025 Prosumer Family Report- based on a global survey of 14,500 adults across 30 countries- explores how the very idea of “Family” is evolving amid new pressures, shifting expectations, and changing relationship dynamics.

What’s Shaping Family Today

• Family as a source of strength: More than 9 out of 10 Prosumers say family is a key source of happiness and emotional support, and 79% rely on it as a financial safety net.
• A widening generational divide: While 65% of Boomers believe building a family is essential, only 43% of Gen Z feel the same-reflecting rising concerns about financial strain, life instability, and the weight of parenthood.
• Family redefined: 71% of Prosumers now prioritize bonds of love over blood ties, with blended and chosen families increasingly embraced. Nearly 1 in 6- 14% of Prosumers and 16% of mainstream consumers- even feel closer to their pets than most people in their lives.
• Pressures at a historic high: From increased parental anxiety (especially among women) to declining shared rituals like family meals, today’s families face new emotional and cultural pressure points. A majority also believe society is losing its sense of traditional family values.

Unlock the Full Perspective

This year’s report uncovers the forces, tensions, and opportunities shaping the future of Family in worldwide. To discover the full story behind the shifts redefining modern family life- download the full 2025 Prosumer Family Report to learn more.