Havas Group Vietnam
We are a home for collaborators. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated - physically and philosophically.
This way, we work faster, smarter and happily.
Chief Executive Officer
Head of Delivery
Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.
We are drawing on talent and thinking which is changing behaviour – and using the creative ideation and capabilities of our Vivendi partnership. A partnership which has grown at pace delivering new initiatives to make better, more innovative marketing solutions for our clients.
Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment, to produce industry firsts.
The world's leading music company, including more than 50 labels covering all genres of recorded music, music publishing and merchandising.
A global force in pay-TV as well as the production, sales and distribution of movies and TV series.
The second-largest French-language publishing group, encompassing fiction, children’s books, non-fiction, graphic and illustrated books, and educational and reference books.
One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.
of people surveyed are tired of brands pretending they want to help society when they just want to make money
think the world is going in the wrong direction, at a global level
believe brands should be doing more to improve and support their personal health and well-being
Understanding Meaningful Media means understanding how we can turn our audiences into consumers by knowing the media that matters most to them, because then we’ll see where they are paying most attention, and may be ready for us to reach real eyes, ears and minds with our message at their most receptive. Media is meaningful when it is truly engaging, trusted and, often, influential.
It’s no longer about media planning, it’s about delivering media experiences, where we make the right connection to the right audiences, with the right content in the right context.
We craft a meaningful Media Experience (Mx) where a Connection with the audience is made, in a specific Context where the Content of the message is delivered. Our Mx System synthesises intelligence, leading to a clear brief so as to activate a meaningful Media Experience (Mx) that can be measured.