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Havas Vietnam

We are
Havas Vietnam

Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with nearly 23,000 people in over 100 countries.

With the ambition to help brands unlock Growth, Powered by Desire, Havas brings together creativity, media, technology and production capabilities to build strong, desirable brands that people genuinely want to engage with. Its integrated model is supported by Converged.AI, the Group’s operating system that unifies data, technology and AI to deliver optimized, scalable marketing solutions across the full customer journey.

AI-driven, fueled by human ingenuity, and grounded in the belief that desire drives both brand performance and business outcomes, Havas teams collaborate within Havas Villages worldwide to cultivate reputation, relevance and long term preference for clients.

Havas is equally committed to its people, fostering inclusive, responsible and inspiring workplaces where talent can thrive, because desire also starts from within.

Our People

We are a home for collaborators. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated - physically and philosophically.

This way, we work faster, smarter and happily.

Leadership

Alexandre Sompheng

Alexandre Sompheng

Chief Executive Officer

Thanh Bui

Thanh Bui

Managing Director

Dao Hoang

Dao Hoang

Head of Delivery

Meaningful Brands™

For the last fifteen years, Havas has been dedicated to understanding and building Meaningful Brands™. Its annual Meaningful Brands™ report is a landmark study of brand value which interrogates new behaviours, shifting cultural dynamics, and priorities for people, businesses and brands in a complex world. The latest study surveyed 91,000 people across 10 global markets, along with 1,300 brands across 42 categories and reveals that:

72%

of people surveyed are tired of brands pretending they want to help society when they just want to make money 

68%

think the world is going in the wrong direction, at a global level

71%

believe brands should be doing more to improve and support their personal health and well-being 

The role of our Meaningful Brands™ study is to explore these shifts. At their best, meaningful brands win people’s loyalty; they occupy a bigger space in culture; they have a deeper resonance in people’s lives; and they set themselves up for the long-term win. They combine purpose with customer centricity to not just grow, but “Grow Well” - giving back to the people and the planet. In many ways the expectations of brands have never been higher. And we at Havas think that is a good thing.
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Meaningful Media

Understanding Meaningful Media means understanding how we can turn our audiences into consumers by knowing the media that matters most to them, because then we’ll see where they are paying most attention, and may be ready for us to reach real eyes, ears and minds with our message at their most receptive. Media is meaningful when it is truly engaging, trusted and, often, influential.

It’s no longer about media planning, it’s about delivering media experiences, where we make the right connection to the right audiences, with the right content in the right context.

We craft a meaningful Media Experience (Mx) where a Connection with the audience is made, in a specific Context where the Content of the message is delivered. Our Mx System synthesises intelligence, leading to a clear brief so as to activate a meaningful Media Experience (Mx) that can be measured.