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Havas Group Vietnam

We are Havas Group Vietnam

The Havas Village is a truly unique proposition – creative, media and health all under one roof. Our philosophy is to work together seamlessly, building teams around our clients’ needs not our own.

We operate with one vision, one shared way of working, and under one P&L.

Our Havas Mission: To make a meaningful difference to the brands, the businesses and the lives of the people we work with.

Our People

We are a home for collaborators. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated - physically and philosophically.

This way, we work faster, smarter and happily.

Leadership

Alexandre Sompheng

Alexandre Sompheng

Chief Executive Officer

Thanh Bui

Thanh Bui

Managing Director

Dao Hoang

Dao Hoang

Head of Delivery

Pierre Bouahom

Pierre Bouahom

Creative Director

Vivendi

Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.

We are drawing on talent and thinking which is changing behaviour – and using the creative ideation and capabilities of our Vivendi partnership. A partnership which has grown at pace delivering new initiatives to make better, more innovative marketing solutions for our clients.

Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment, to produce industry firsts.

Havas Group
MUSIC
Universal Music Group

The world's leading music company, including more than 50 labels covering all genres of recorded music, music publishing and merchandising.

FILM AND TELEVISION
Canal+

A global force in pay-TV as well as the production, sales and distribution of movies and TV series.

PUBLISHING
Editis

The second-largest French-language publishing group, encompassing fiction, children’s books, non-fiction, graphic and illustrated books, and educational and reference books.

GAMING
Gameloft

A global leader in mobile games, with 2.5 million downloads per day.

VIDEO
Daily Motion

One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.

PERFORMANCE
Vivendi Village

A powerful collection of ticketing systems, venues and production houses spanning the entire globe.

Meaningful Brands™

For the last fifteen years, Havas has been dedicated to understanding and building Meaningful Brands™. Its annual Meaningful Brands™ report is a landmark study of brand value which interrogates new behaviours, shifting cultural dynamics, and priorities for people, businesses and brands in a complex world. The latest study surveyed 91,000 people across 10 global markets, along with 1,300 brands across 42 categories and reveals that:

72%

of people surveyed are tired of brands pretending they want to help society when they just want to make money 

68%

think the world is going in the wrong direction, at a global level

71%

believe brands should be doing more to improve and support their personal health and well-being 

The role of our Meaningful Brands™ study is to explore these shifts. At their best, meaningful brands win people’s loyalty; they occupy a bigger space in culture; they have a deeper resonance in people’s lives; and they set themselves up for the long-term win. They combine purpose with customer centricity to not just grow, but “Grow Well” - giving back to the people and the planet. In many ways the expectations of brands have never been higher. And we at Havas think that is a good thing.
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Meaningful Media

Understanding Meaningful Media means understanding how we can turn our audiences into consumers by knowing the media that matters most to them, because then we’ll see where they are paying most attention, and may be ready for us to reach real eyes, ears and minds with our message at their most receptive. Media is meaningful when it is truly engaging, trusted and, often, influential.

It’s no longer about media planning, it’s about delivering media experiences, where we make the right connection to the right audiences, with the right content in the right context.

We craft a meaningful Media Experience (Mx) where a Connection with the audience is made, in a specific Context where the Content of the message is delivered. Our Mx System synthesises intelligence, leading to a clear brief so as to activate a meaningful Media Experience (Mx) that can be measured.