Beauty has evolved far beyond aesthetics. Our new 2025 Prosumer Beauty Issue Report, built from insights from 14,500 people across 30 countries, reveals a world where beauty has become a vital need tied to mental well‑being, self‑expression, and social opportunity.

What’s Shaping Beauty Today

• Beauty as well‑being: 77% of Prosumers say taking care of their beauty is a vital need, and 75% link their routines directly to mental health.
• Health is the new beauty: 91% believe the best way to be beautiful is to be healthy-a shift driving the rise of wellness‑led beauty.
• A growing beauty divide: 62% see beauty as essential for social and professional success, reinforcing disparities in access to products, treatments, and wellness resources.

Explore the Full Findings

Understanding Boomers and Gen Z

• Boomers (born ~1946–1964) Boomers value stability, hard work, and loyalty. They tend to prefer face‑to‑face communication, structured work environments, and traditional career paths.
• Gen Z (born ~1997–2012) Gen Z is highly digital, adaptable, and independent. They prefer fast communication (like messaging), prioritize work–life balance, and value authenticity and social impact.