{"id":978,"date":"2026-03-24T15:35:51","date_gmt":"2026-03-24T08:35:51","guid":{"rendered":"https:\/\/stage.vn.havas.com\/news\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\/"},"modified":"2026-04-14T15:10:43","modified_gmt":"2026-04-14T08:10:43","slug":"he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam","status":"publish","type":"news","link":"https:\/\/vn.havas.com\/vi\/news\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\/","title":{"rendered":"G\u00f3c nh\u00ecn chuy\u00ean s\u00e2u: Gi\u1ea3i m\u00e3 B\u00e1o c\u00e1o S\u1ee9c mua t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025"},"featured_media":966,"menu_order":0,"template":"","tags":[27],"class_list":["post-978","news","type-news","status-publish","has-post-thumbnail","hentry","tag-purchasing-power-report-vi","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>G\u00f3c nh\u00ecn chuy\u00ean s\u00e2u: Gi\u1ea3i m\u00e3 B\u00e1o c\u00e1o S\u1ee9c mua t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025 - Havas Group Vietnam<\/title>\n<meta name=\"description\" content=\"Access Havas white papers, studies, and diverse viewpoints. Explore expert insights and global trends from across the Havas network.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00f3c nh\u00ecn chuy\u00ean s\u00e2u: Gi\u1ea3i m\u00e3 B\u00e1o c\u00e1o S\u1ee9c mua t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025 - Havas Group Vietnam\" \/>\n<meta property=\"og:description\" content=\"Access Havas white papers, studies, and diverse viewpoints. Explore expert insights and global trends from across the Havas network.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vn.havas.com\/vi\/news\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Group Vietnam\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:10:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vn.havas.com\/wp-content\/uploads\/2026\/03\/website-News-thumbnail-1882-x-1458-1024x793.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"793\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vn.havas.com\\\/vi\\\/news\\\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\\\/\",\"url\":\"https:\\\/\\\/vn.havas.com\\\/vi\\\/news\\\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\\\/\",\"name\":\"G\u00f3c nh\u00ecn chuy\u00ean s\u00e2u: Gi\u1ea3i m\u00e3 B\u00e1o c\u00e1o S\u1ee9c mua t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025 - Havas Group Vietnam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vn.havas.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vn.havas.com\\\/vi\\\/news\\\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vn.havas.com\\\/vi\\\/news\\\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vn.havas.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/website-News-thumbnail-1882-x-1458.png\",\"datePublished\":\"2026-03-24T08:35:51+00:00\",\"dateModified\":\"2026-04-14T08:10:43+00:00\",\"description\":\"Access Havas white papers, studies, and diverse viewpoints. Explore expert insights and global trends from across the Havas network.\",\"inLanguage\":\"vi-VN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vn.havas.com\\\/vi\\\/news\\\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi-VN\",\"@id\":\"https:\\\/\\\/vn.havas.com\\\/vi\\\/news\\\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vn.havas.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/website-News-thumbnail-1882-x-1458.png\",\"contentUrl\":\"https:\\\/\\\/vn.havas.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/website-News-thumbnail-1882-x-1458.png\",\"width\":1882,\"height\":1458,\"caption\":\"Purchasing Power report\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vn.havas.com\\\/#website\",\"url\":\"https:\\\/\\\/vn.havas.com\\\/\",\"name\":\"Havas Group Vietnam\",\"description\":\"Havas Group Vietnam\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vn.havas.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi-VN\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"G\u00f3c nh\u00ecn chuy\u00ean s\u00e2u: Gi\u1ea3i m\u00e3 B\u00e1o c\u00e1o S\u1ee9c mua t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025 - Havas Group Vietnam","description":"Access Havas white papers, studies, and diverse viewpoints. Explore expert insights and global trends from across the Havas network.","robots":{"index":"noindex","follow":"follow"},"og_locale":"vi_VN","og_type":"article","og_title":"G\u00f3c nh\u00ecn chuy\u00ean s\u00e2u: Gi\u1ea3i m\u00e3 B\u00e1o c\u00e1o S\u1ee9c mua t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025 - Havas Group Vietnam","og_description":"Access Havas white papers, studies, and diverse viewpoints. Explore expert insights and global trends from across the Havas network.","og_url":"https:\/\/vn.havas.com\/vi\/news\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\/","og_site_name":"Havas Group Vietnam","article_modified_time":"2026-04-14T08:10:43+00:00","og_image":[{"width":1024,"height":793,"url":"https:\/\/vn.havas.com\/wp-content\/uploads\/2026\/03\/website-News-thumbnail-1882-x-1458-1024x793.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vn.havas.com\/vi\/news\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\/","url":"https:\/\/vn.havas.com\/vi\/news\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\/","name":"G\u00f3c nh\u00ecn chuy\u00ean s\u00e2u: Gi\u1ea3i m\u00e3 B\u00e1o c\u00e1o S\u1ee9c mua t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025 - Havas Group Vietnam","isPartOf":{"@id":"https:\/\/vn.havas.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vn.havas.com\/vi\/news\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\/#primaryimage"},"image":{"@id":"https:\/\/vn.havas.com\/vi\/news\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\/#primaryimage"},"thumbnailUrl":"https:\/\/vn.havas.com\/wp-content\/uploads\/2026\/03\/website-News-thumbnail-1882-x-1458.png","datePublished":"2026-03-24T08:35:51+00:00","dateModified":"2026-04-14T08:10:43+00:00","description":"Access Havas white papers, studies, and diverse viewpoints. Explore expert insights and global trends from across the Havas network.","inLanguage":"vi-VN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vn.havas.com\/vi\/news\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\/"]}]},{"@type":"ImageObject","inLanguage":"vi-VN","@id":"https:\/\/vn.havas.com\/vi\/news\/he-gia-tri-moi-havas-vietnam-he-lo-nghien-cuu-chuyen-sau-ve-nguoi-tieu-dung-viet-nam\/#primaryimage","url":"https:\/\/vn.havas.com\/wp-content\/uploads\/2026\/03\/website-News-thumbnail-1882-x-1458.png","contentUrl":"https:\/\/vn.havas.com\/wp-content\/uploads\/2026\/03\/website-News-thumbnail-1882-x-1458.png","width":1882,"height":1458,"caption":"Purchasing Power report"},{"@type":"WebSite","@id":"https:\/\/vn.havas.com\/#website","url":"https:\/\/vn.havas.com\/","name":"Havas Group Vietnam","description":"Havas Group Vietnam","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vn.havas.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi-VN"}]}},"_links":{"self":[{"href":"https:\/\/vn.havas.com\/vi\/wp-json\/wp\/v2\/news\/978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vn.havas.com\/vi\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/vn.havas.com\/vi\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vn.havas.com\/vi\/wp-json\/wp\/v2\/media\/966"}],"wp:attachment":[{"href":"https:\/\/vn.havas.com\/vi\/wp-json\/wp\/v2\/media?parent=978"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vn.havas.com\/vi\/wp-json\/wp\/v2\/tags?post=978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}